Performance by Jennifer Rubell in New York
In New York, the opening of a new space called Meredith Rosen Gallery. The first exhibition in the gallery belongs to the artist Jennifer Rubell and she is called Consent (“Consent”).
The location of the gallery during the exhibition turned into a bakery. On the night of the opening, you could see neat rows of pies with a thick layer of white glaze. However, these pies the artist was not going to treat guests. Jennifer Rubell suggested throwing this cake in her face. All 192 pies are part of the exhibition and performance of Jennifer Rubell. Every day at 17:30 for six weeks she will stand on a large white pedestal, and visitors will be able to smear the cake on her face. A New York artist often uses her food for her art projects, but in the case of the Consent exhibition (“Consent”) she first became a part of the exposition herself.
On the opening day, Jennifer Rubelle appeared before the guests dressed in black from head to foot, her hair was smoothly combed back, and there was no makeup on her face. A few minutes after the opening, the first guest stained her face with a pie. The artist noted that one of the guests was afraid to do it, but someone apologized and ran away in confusion. Before visitors can throw dessert into the artist, they must sign a special form of consent. They undertake to break a cake about a person, not to throw. They are not allowed to throw more than one pie. Photographing all this is prohibited.
Also Jennifer Rubell presented in the gallery a series of Partition paintings. She painted red hearts on the bathroom tile with her real phone number. Thus, the artist has made vulnerable and his personal space outside the gallery – now anyone can write to her and call. Within 24 hours after the opening, Jennifer wrote 5 times and the same number called. “How did you feel after the first pie?” They asked. “Released,” – said the artist.
For the first days of the exhibition, Jennifer Rubelle, 8 pies were smeared over her face. There are 184 pies left. The artist noted that after completing the performance will be able to answer the question that torments all participants and guests, whether she has enjoyed the process. Jennifer Rubell replied that only after all the 192 pies she would know for sure.