Simone Rocha: “I am one of those designers that wear only black”
The opening of a boutique in New York, which I designed with my father, was a landmark event for me. Thanks to it, I estimated the scale of the audience. My clothes attract women of any composition, age and origin, which are united by interest in the modern interpretation of femininity.
I like to think that these dresses can be worn by a woman of any age.
I like the clothes hanging next to the objects that inspired me to create them. So in the boutique you can find the tapestries of Louise Bourgeois and sculptures from Plexiglas.
Balance is a key concept in my collections. This can be traced in the cut, work with tissues and sources of inspiration.
I like to play on contrasts: handwork and modern technology, femininity and masculinity, softness and stiffness. All together is built in a new form of romance.
I’m trying to create a whole world, recognizable and attractive. I always want to go forward, develop, improve the fabric, technology and creativity with each collection.
From childhood, I am well versed in all the intricacies of the industry. I liked to be a part of it – of course, my father played a significant role in this.
My clothes are “sweet”, but at the same time a little paradoxical, with some kind of secret, for example, a deep neckline on the back of a closed dress.
It is important for me that clothes are pleasant to the touch. I like to mix traditional and modern fabrics.
Despite the abundance of bright colors in my collections, I am one of those designers that wear only black.