Pantone – the red colour is in trend again
Coloring in fashion plays an important role.
Identifies trends in the Pantone color scheme. It was that, who appointed Millennial pink in 2016. Just remember the pink Nike collection, the smoky shade of the Acne pink boutique, the pink frappuccino from Starbucks. Fashion bloggers began to massively use this color in their social networks, the magazine Fantastic Man set it as a background for its spring cover. The popularity of this color grew in early 2017. But here in the fashion arena came a revolutionary red tint.
“Pink is a complex color, loaded with certain gender associations. Today, pink has acquired a socio-political coloration, and the obsession with smoky pink things began to resemble the hippie mania of the 1960s. The same messages of peace, love and gender equality. However, as with the hippie culture, pink was waiting for a sad fate, namely commercialization. Thousands of companies saw a gold vein in high-grade color and began to produce more and more expensive goods (the culmination of this Th chain reaction was, of course, the output of a pink iPhone) “- shared its view one of the Ukrainian sources of fashion.
Revolutionary red or Grenadin, as the Pantone color calls. For courageous, confident, powerful, dynamic. If pink refers to calm tones, then the red literally blows its head with its frenzied energy. The peculiarity of this red is that it is noticeable from afar. And perfectly dominates other colors. Another favorite of the Pantone season is called a more dense shade of burgundy – Tawny Port.
The first to prefer the red color in their collections were Givenchy (autumn / winter – 2017) and the Balenciaga collection of the same season. By the way, Hilary Clinton and Theresa May were repeatedly seen in monochronic red images.