Justin O’Shea new Brioni’s creative director
Brendan Malleynom, creative director of the Italian fashion house Brioni, who left his post on by his own. His post wasn’t long left empty, it was taken by Australian Justin O’Shea. Prior to this appointment, Justin O’Shea wasn’t only the main favorite of street-style photographers, but also the main Bayer osCommerce Mytheresa.com. New creative director Brioni has caused a lot of surprise, because he doesn’t have not only special education, but also work experience in the design.
Since April 1, the new post Justin O’Shea will officialt step into force, it will be responsible not only for all Brioni collections, but also for the image of the brand. Despite the lack of experience in this field, Justin O’Shea has all the chances to succeed in the new case. After all, he brought Mytheresa.com annual income of $ 130 million, and his famous style includes the ability to look great in a classic suit and a white shirt and a biker jacket.
«Brioni always destroyed stereotypes, and this choice proves this once again. We think Justin’s the best choice for the development of the creative direction of the brand, as it’s exactly where it’s necessary to move the brand, but also knows how to strengthen our core values», — said Gianluca Flore, CEO of Brioni.
«Menswear market offers a unique opportunity in our time. It was difficult to make the decision to join the revival of the brand. I’m fascinated by the unique and rich heritage of Brioni. This home combines: skill, quality and incredible archive. I’m ready to rethink all these elements and make them relevant to today’s customer», — said O’Shea on his appointment to the post of creative director of Brioni.