INTERVIEW: GRASS: “We believe, fashion can be practical, and practical clothes can be fashionable!”
Sometimes the world of fashion surprises by extraordinary inventions. But, do we want to wear such clothes? Are you ready to endure the inconvenience to look brightly every day? All brilliant is simple. And it’s “brightly” becomes boring very quickly. Ukrainian brand GRASS only confirms these words. Moreover, Grass doesn’t stop on its laurels, but plans to become the leading brand of fast fashion
1. How did GRASS brand story begin?
GRASS appeared due to our common desire to do what we want. Before the creation of the brand, we were good friends and often talked about starting our own business, but even then could not think that the business can grow out of our greatest passions – fashion. In difficult times in our country, when the crisis began, we had nothing, only the feeling of instability, and we often asked ourselves the question “how can we create stability here and now?” and “how can we develop our country?”. The answer was very simple – you need to do what you love the most, in what you believe and where you can realize yourself. As is usually case, the idea was born in the kitchen. And so, a cozy home evening among friends grew into something big, something that has filled our lives with meaning. None of us didn’t have to be persuade, because somewhere deep down we always wanted to make clothes. Two months of active work – and we have presented our first small collection
2. You are the team of three. Is it difficult to make common decisions?
We are, as you correctly pointed out, the team of three – Taras Volkov, Ksenia Konstantinova and Sasha Kolibabchuk. Between us are enough differences to create a brand, which is full of meaning. Naturally, each of us has his own views on life, life experiences and so on, and it is grounds for that each of us had his own opinion on certain issues. Why not? We are pleased when our opinions are not the same. Any dispute – it is the ability to find the correct and necessary decision for business. In a dispute born the truth! Our differences, which cannot be called usual, only help us move forward. For this we are grateful to each other.
Interestingly, all disputes end, when it comes to the most important moments for the brand -searching creative solutions for collections, development strategies, determining the key idea of the brand and so on.
3. What fabrics do you work with?
We do not save on fabrics. It seems that the Ukrainian market is already tired from cheap, low-quality products, including the 100% synthetic fabrics. Though we don’t limit your imagination in terms of performance models from our collections, but we can say with accuracy, that we will not use fabric with a high content of synthetic.
4. What is the advantage of GRASS? There are a lot of Ukrainian brands, but not everyone is able to find a niche and gain popularity.
GRASS- is the first Ukrainian fast-fashion brand, that offers fashionable, but practical and feminine clothes for life in big city. We believe, fashion can be practical, and practical clothes can be fashionable! Our client – a modern, stylish, confident girl, who always gets her way and is able to enjoy the moments of life. She wants in any life circumstances look feminine and fashionable, but comfort table. Brand GRASS inspires their clients to be natural and feminine, always find unique opportunities for self-expression.
We are always ready to please visitors of our site or shop with fashionable novelties – our range is updated once a month.