Fashion Tech Festival in Paris
The other day in Paris, an exhibition of famous designers and a meeting of Fashion Tech Festival took place.
The event was held in La Gaite Lyrique. It is noteworthy that one of the speakers of Fashion Tech Festival meeting was the founder and creative director of the international fashion week of Mercedes-Benz Kiev Fashion Days in Kiev, the creator of FW-daily.com and Dariasdiaries.com, the founder of the only private educational project in Ukraine in the Kiev fashion industry Fashion Institute and co-founder of the international show More Dash Daria Shapovalova.
“I was very pleased to participate in Fashion Tech Festival. I performed in the panel “The Future of Online Influenzers” together with Hilary, who works in ShopStyle. It was a really interesting discussion: Hilary spoke from the perspective of a large publishing house about how they work with brands and digital-influencers, and I told from the position of a digital-influencer – how I use social networks to develop my business. In many respects we met with her, I was interested to know her position in relation to digital-trends.
For example, in America there is now a big trend for cooperation with microinfluenzers, not even from the celebrity, since the microinfluence is more loyal to the public. I’m sure that this trend will come to us, too. We all are chasing numbers, but in fact we need to go for quality. I have spoken a lot in different countries of the world, but to take part in the event about the intersection of fashion and technology in the capital of the fashion world is a special honor for me,” – Daria Shapovalova shared her impressions.
On Fashion Tech Festival were discussed the interconnection of fashion, technology and social networks. And Daria delivered a lecture on The Future of Influencer Marketing.