Zayn Malik presented the first collection with Versace
Last year, former One Direction boyfriend and boyfriend of supermodel Gigi Hadid, Zayn Malik, announced his intention to create clothes.
And the artist’s choice fell on Versus Versace. Earlier, Zayn Malik released a joint collection with a shoe brand Giuseppe Zanotti.
«Zayn is one of the most interesting singers of our time. When we first met, Zayn told me about his love of fashion. I thought that it would be interesting to work with him and together create a collection for Versus. Moreover, given the number of his fans, there should be a lot of noise around our joint collection», — said Donatella Versace.
«This is a very cool brand. He is popular among people in my environment. I always wanted to create clothes, and there is not a single brand with whom I would like to work so much together with Versace. The bonus is that I have the honor of cooperating with Donatella, whom I admire. I’m sure we will create something amazing», — said Zayn Malik.
The line of clothing from Zayn Malik for Versus Versace includes a female and a male line. The collection is already available in boutiques all over the world, as well as on the official website of the Fashion House. The percentage received from sales will go to charity.
Unlike her girlfriend, Gigi Hadid, who creates the collections for Tommy Hilfiger, Zayn Malik did not develop the ruler himself. According to the artist, the collection was created in close cooperation with Donatella Versace. In total, the Zayn x Versus Versace line included 40 elements: sports tops, training pants, leather trousers, prints with prints, bombers, parks, scythe, and caps and waist bags.
«For me, my friends, for our entire generation, Versus Versace is a great brand. I always wanted to create clothes, and for this there is no more suitable brand than Versus. I will cooperate with Donatella Versace, whom I love and admire. We will certainly create something amazing», — Zayn Malik said.
The main heroes of the Zayn x Versus advertising campaign were the singer himself and Bella Hadid. The author of the filming was Greg Harris. Donatella Versace also announced that Zayn Malik will become the face of the following collections of Versace.