Zara presented the old book with older models
The Spanish mass market Zara introduced the new book to the new collection.
The choice of models immediately attracted the attention of the press. Instead of the usual 20-year models, Zara chose women at the age of 40. The brand never invites famous models for shooting, but always gave a clear image of an urban girl.
The new collection from Zara is called Timeless. For the shooting of the book, models over 40 years old were invited, including Malgosia Bela, Christina Decaux and Yasmin Vasheim. Three models in his career managed to make a lot of shows, including Martin Margiela, Christian Dior Couture, and Dries Van Noten. In the advertising campaign Zara not only introduced new images, but also allowed each model to talk about how aging affects their style, perception of their own appearance.
“Now I like myself much more than ten … or twenty years ago. Of course, it would be good not to get old at all. But the mental changes obviously go only to good. This is a paradox: with age you become more confident. But, you know, I like it! “, – said Malgosia Bela.
The collection from Zara includes the basic things of the wardrobe: knitted sweaters, jeans, dresses, shirts, strict skirts and long dresses.