Zara ad campaign, Spring/Summer 2016
Famous brand Zara always presents the best interpretation of current trends and season novelties at affordable prices. Usually, their advertising campaigns are simple and laconic. But this time everything is different: ad campaign of spring-summer collection has surprised everyone with its colorful and luxurious. In a series of fascinating photographs, taken by fashion photographer Mario Sorrenti, models are posing on the beach, on the field and toying with the cans of paint, then with Bengal lights.
What Zara proposes to fashionistas for spring-summer? Romantic and relaxed outfits: maxi-dresses in gentle shades, dresses-shirts, jumpsuits and sundresses, decorated with ruffles and frills.
By the way, the main heroines of the photo shoot became young and charming models Vanessa Moody, Frederikke Sofie, Julia Bergshoeff and Lineisy Montero.