Woman by Ralph Lauren
The American brand Ralph Lauren announced the launch of a new fragrance.
The future women’s perfume will be the first in the last nine years. Before that, Ralph Lauren released the fragrance Notorious in 2008. Ralph Lauren also for months kept intriguing, without naming the name of the new brand ambassador and the face of the fragrance. In its Instagram account, the brand showed only black and white frames, not showing the face of the model.
The other day it became known that the new fragrance Woman by Ralph Lauren will be represented by American actress Jessica Chastain. The shooting of the advertising campaign took place in an old mansion in New York. For the advertising campaign, Jessica Chastain tried on a masculine tuxedo from Ralph Lauren.
The new fragrance Woman by Ralph Lauren is dedicated to femininity and strength.
«When Ralph Lauren called the fragrance Woman it again returned power to the word», — commented Jessica Chastain.
«As a woman, I often have to be irreconcilable, and now this is especially important. I like that the word Woman was put at the head of this ad campaign, it is very inspiring», —said Jessica Chastain.
According to the brand, the new fragrance is dedicated to confident modern women. And Jessica Chastain embodies modern realities, where gender boundaries are blurred. The actress herself noted that now is the time to move away from the usual stereotype about what it really means to be a woman.
«Being a woman has always been a powerful thing, although history sometimes dictated otherwise. But I believe that a woman can be compassionate, sensitive, soft, kind. A woman can be all this, but she should also be allowed to be ready for anything, ambitious and keep everything under control», — commented Jessica Chastain.
According to the actress, the new fragrance Woman by Ralph Lauren is very feminine and sensual. But at the same time it also allows each owner to decide for herself what it means for her to be feminine.
Ralph Lauren, creating the fragrance, noted that he was inspired by his first works.
«When I first started making women’s clothes, I always brought a feeling of masculine. I like the image of a woman who has something masculine in her wardrobe. And turns it into an exclusively feminine one», — says the designer.