Ukrainian brand Navro at the Fashion Week in China
During Fashion Week in China, a new collection for the Ukrainian brand Navro was presented by the costume designer of the animated film «Mavka. Forest song».
Olga Navrotskaya, the creative director of the brand, turned to her favorite component of the collections – ethnic motives. The designer also used romantic comedies from the 90s as a source of inspiration. As well as love to yourself. Stating that this light feeling is the main driving force not only of the collection, but of the life of every person.
The new Navro collection was named «Wishes». The women’s collection included an abundance of silk dresses. Lush skirts in the style of the 60’s were decorated with prints in the form of flowers, birds and fantastic animals. And the waist was emphasized by thin belts of bright snake skin. In addition to prints on dresses, you can notice a declaration of love. Clutches-envelopes in tone to belts and sharp-nosed mules were supplemented with feminine images. It was not without the silk costume-pair for a couple with a shirt with a flower print and a fedora hat, as well as a swimsuit with a silk dressing gown.
At Fashion Week in China, Navro brand was one of the few international brands represented.
«We were contacted by the organizers from Beijing and invited to display our collection during the fashion week of ZhongYuan in Henan Province. Despite the huge linguistic barrier and cultural differences, our trip was perfect. Arriving, we were shocked by the level of organization of fashion events in China. Trying, rehearsing, matching make-up, hairstyles and manicure. Light and musical accompaniment of the show, the quality of the podium itself, all was at an impressive professional level.
For example, for each model during the show, 2 assistants are allocated to help her dress and change clothes. During the fashion show, each action took place clearly and smoothly, without chaos and hysteria. There is a separate room for communication with journalists. All the events began exactly at the time. Navro fashion show was received very warmly. We received a lot of pleasant reviews and are very pleased that we liked such a specific region as China. Ukrainian designers are becoming more and more in demand in the world. So it is very important to raise the level of our shows to the world professional level», — said Olga Navrotskaya.