Travis Scott for NikeLab Rt collection
The Nike company, known primarily for the sportswear, has decided to go beyond that, inviting well-known designers to develop the collection for the brand. Riccardo Tisci, Kim Jones and June Takahaschi set about creating a new collection NikeLab Rt.
The new collection will be presented by rapper Travis Scott. For the campaign was also invited model Joan Smalls.
Collection NikeLab Rt mix a sporty aesthetics with high fashion, according to the creators. Sports jackets, T-shirts, shorts and leggings will be included in the collection. Clothing is decorated with floral and geometric prints bright colors.
«Look, in the seventies and eighties, sporty people could wear only sportswear, and artists had to look only dirty and underdressed. Today the world has changed, and these kids who are heroes of sport want to look good—they want to bring their own personality to the playground!», — said Riccardo Tisci of the new collection NikeLab Rt.