Tommy Hilfiger Spring/Summer 2016 Campaign
Tommy Hilfiger has launched a new ad campaign inspired by the era of the 90s, starring Lucky Blu Smith and Hailey Baldwin.
The main focus of the capsule collection are denim and white t-shirts with the logo of the brand. Over-size sweatshirts, jackets, shorts with a high waist and underwear included in the collection.
«Reminiscing on the ’90s reminds me of some incredible memories — from our first collaborations with musicians and celebrities to our continued passion for pop culture. Our Tommy Jeans collection celebrates some of my favorite styles from our early years, updated for a new generation of Tommy fans», — said Tommy Hilfiger.
Hailey Baldwin and Lucky Blue Smith — a new generation, for whom, were created collection, starred in an adv campaign. Hailey Baldwin starred in Ralph Lauren, Philipp Plein campaigns, shows Tommy Hilfiger, Tom Ford, Topshop and others. Model has more than 5 million followers in Instagram, also she enters The Hot List ranking by the version of models.com.
Lucky Blue Smith, whose popularity is growing every day, is a new generation of it-boys. On his account campaigns for Tom Ford, Calvin Klein, L’Oreal, Mavi, Philipp Plein and other brands, shows for Balmain, Etro, Armani, Moschino, Ports, Versace and others.