The Shoe Collection by J. Lo
Jennifer Lopez continues to win not only the stage but also the podium. 47-year-old singer announced the launch of her own shoe collection in collaboration with designer Giuseppe Zanotti.
J. Lo boasts 18 fragrances with Coty, clothing collections for Kohl and jewelry for Endless. «I am proud of the business that I built, I have never done projects of high rank, and for them, it seems, it is the right time and with the right designer», — said Jennifer Lopez.
In the video for the song «I Ain’t Your Mama», which scored more than 190 million views, J. Lo incendiary danced in boots by Rihanna for Manolo Blahnik. After the shooting, the singer said that the shoe was not so comfortable. Jennifer Lopez has decided to create a collection that will be convenient to not only walk, but also dance.
To announce her intention, J. Lo and Giuseppe Zanotti invited the press and photographers who chronicled the process of the famous designer. To meet Jennifer chose a white shirt on a pair with jeans — the creation of the brand J Brand.
«I’ve always been inspired by Jennifer and love the way she looks in my shoes. It was a natural evolution to collaborate together», — shared by Giuseppe Zanotti.
To start working on a collection Giuseppe Zanotti visited at the beginning of the concert wardrobe J. Lo. The singer also shared with the designer archival photos and pictures of shoes, which she likes. Then Zanotti has developed several model variants. Sandals studded with Swarovski crystals, sandals, gladiator sandals and heels on the platform have been seen as a prototype for the new collection.
Collaboration of J. Lo and Giuseppe Zanotti for the first time the world will see the exhibition Footwear Fashion Association, which will be held in New York from 2 to 4 August for the buyers. Buy shoes will be available in January 2017. What exactly will be included in the collection, it is still unknown, but promises «something beautiful, appropriate and on the red carpet and in everyday life». For a pair of shoes will have to pay from $ 795 to $ 1,995 in the boutiques of Giuseppe Zanotti, from selected retailers and Bergdorf Goodman, Saks Fifth Avenue, Neiman Marcus and Nordstrom.