The results of 2015: the most important events
2015 was repleat as never before – bright collections, successful collaborations, loud leavings, scandals, fashion shows. In related fashion news, it was easy to get lost, so you should remember the most important events in the industry.
Models. First of all, we should remember Gigi Hadid. Only the blind doesn’t notice the success of the American model. Gigi managed to take part in shows Elie Saab, Balmain, Tommy Hilfilger, in an advertising campaign Versace, appears in magazines Numero, Vogue, becomes model of the year according to models.com, but the most important victory – she has become one of the official Angels Victoria’s Secret. In comments envious about Gigi’s “plump”, the star replied: “I’ll never go to the excessive thinness for a career. It’s time for a change in fashion. “
In 2015, Gisele Bundchen – the highest paid model of the year (not just leaving) – says goodbye to the podium. Having worked in the modeling business for about 20 years, the Brazilian decided to focus only on photoshoots.
Leavings. 2015 surprised loud leavings of Frida Giannini – Creative Director of Gucci, Alexander Wang left Balanceiga, but lost of Raf Simons and Alber Elbaz fans still cannot forgive. If the director of Dior Raf Simons tired of furious pace, and left quietly, the Albert broke with Lanvin with scandal.
Fashion. Collaboration Balmain and H&M has become the most discussed event of the year. Successful collection – is the work of Olivier Rusteing. He organized so well-promoted line that things were sold out on the first day of release. Bloggers called this action a mass psychosis of buyers. Although H&M does not become richer, because of the designers Balmain fee, but rating of the Swedish mass-market increased to 33 positions ahead of Zara, Gucci, Prada and Hermes.
It should also remember the demonstrations Gucci F / W’15 and S / S’16, Maison Martin Margiela couture spring 2016, Christian Dior S / S’16, Givenchy S / S’16, Valentino F / W’15, Balenciaga S / S ’16, Alexander McQueen S / S’16, Versace S / S’16, Rick Owens S / S’16, Jacquemus S / S / 16 – bright shows, after which brands have become more successful, recognizable and sold.