The project «Born in Ukraine»
Multibrand boutique Helen Marlen Mandarin two years ago presented the first part of the project «Born in Ukraine». Its goal was to acquaint consumers with the Ukrainian designers and the products of their creativity. During the month boutique has been presenting POUSTOVIT, LITKOVSKAYA, Masha Reva, Ksenia Schnaider and Yulia Yefimtchuk + collections.
On the eve of Independence Day was presented the second part of the project «Born in Ukraine», by the company Helen Marlen Group. This time under the gun turned out to local producers of shoes, hats and backpacks: Ali Saulidi, DemmyVik, CIRCUL, Marsala, BagPack, Cover # 1, My 25, and Ruslan Baginskiy.
«Footwear has always been a top priority Helen Marlen Group. That is why the search for talented Ukrainian shoemakers, which could compete with famous brands, has become difficult for us, but very exciting challenge. We didn’t seek to discover new names — on the contrary, our goal was to find professionals whose work meets international standards. Well, not to be limited to only one shoe, we also invited the guys who create accessories. It’s worth mentioning that the choose TOP-9 was not simple, this means that the Ukrainian market grows and develops. Good designers are ready to work and improve, really a lot. And it’s a great trend», — said bayer of Helen Marlen Group Catherine Belokon.
Especially for project «Born in Ukraine» some of the brands have created capsule collections, while others simply adapted the season. Shoe brand Marsala for Helen Marlen presented a capsule collection named Virgo, which included studded with sparkling stars suede sandals and designer Victoria Demidasyuk for the project has released a collection inspired by the love of Frida Kahlo and Diego Rivera, hence the abundance of red velvet and arrows in the form of brooches. Designer Cover# 1 used the ancient runes as prints for hats: «Our fall/winter collection is dedicated to the runes — on the tape each hat encrypted message and can safely assume that these amulets».
The designers will be presenting their collections in boutique Helen Marlen Mandarin until the end of September.