The new line «Adidas + Kanye West»
Adidas continues to collaborate with rapper Kanye West. Last year, the musician has created with the brand YEEZY sneakers that came out in a limited edition and instantly became a hit. Adidas plans to expand cooperation with Kanye West — will be released a new collection of sneakers YEEZY, sportswear and accessories for men and women.
«Kanye is a true creator who has the ability to see things others don’t. We are excited and honored to build on this partnership, and eagerly look forward to defining the future together. With adidas + KANYE WEST we are exploring new territories by opening up the sports world to Kanye’s creativity. This is what adidas has always been about, empowering creators to create the new», — said creative director of Adidas Eric Liedtke.
«These past two years adidas and YEEZY have given a glimpse into our future. This partnership illustrates that anyone with a dream can dream without limitations», —shared Kanye West.
The new line «Adidas + Kanye West» is scheduled for 2017.