The debut collection of Shmelevsky brand
In the new season, you should pay attention to the headwear.
If you live in Ukraine, we recommend you to pay attention to the brand Shmelevsky. Shmelevsky – is a new person in the fashion industry. The brand is engaged in the manufacture of such an element of women’s wardrobe, like a hat. Indeed, this accessory has become truly trendy. The hat is able to instantly transform and supplement almost any look.
The debut collection of hats from Shmelevsky tells the story of modern sculpture, forms and experiment with a color palette.
“I like the idea of laconic forms and lines in the works of sculptors: Anish Kapoor, a person of Indian origin and Richard Serra from America. I tried to re-think the classical forms of hats in the collection, without depriving them of utilitarianism. To emphasize the contour and silhouette, I used local colors, with which Kapur works: rich red, blue, pink and gray (symbolizing the colors of the materials in his works), ” – says Stas Shmelevsky, the brand designer.
The designer Stas Shmelevsky personaly developed each model of the new collection. The process of creativity began with the birth of sketches. In the process of work, Stas Shmelevsky used the traditions of the European and American technicians of milliners. It is worth to know, that each model of hats is made by hand without pads. In this way, the designer tried to get closer to his source of inspiration – a sculpture.