The concept – store SO DODO is in Ukraine
The concept – store of Korean brands SO DODO appeared in Kiev.
SO DODO was opened by Ukrainian singer Nadya Dorofeeva and founder of Oh My Look Lera Borodina. During one of the joint trips, the girls came up with the idea to open a joint business. As it happened, Lera Borodina says:
“The idea of a joint project was born spontaneously. At the end of the summer, Nadya and her friends went to Amsterdam for a music festival. And so, one evening, when we turned off the lights in the room and chatted in the dark about everything in the world. We started discussing Nadine’s brand of clothes, which she intended to deal with. It was funny and interesting, discussed a bunch of different subtleties. And then among the conversation came to the idea of opening a store. “
In future, Nadia Dorofeeva’s collection “it’s my DoDo” will appear in the concept store.
“I always dreamed of being associated with fashion, style and clothes. And girls often write to me on social networks that they can not find clothes in stores such as mine. And I want to make girls happy! I want them to find the things of their dreams. If they like my style, they will like the assortment of our store,” – says Nadia.
“SO DODO is a clothing store for free-spirited girls. For all those who adore adventures, travel. For those who live today and for those to whom he really likes. Of course, Nadia herself became our inspiration for both the collections and the spirit of the brand. The girl is a joy that I have never seen in despondency for 2 years of friendship, whatever happens, – adds Lera Borodina. – The assortment in the show room will be updated monthly. We do not buy more than 3 pieces of the same clothes. For us it is important to preserve the uniqueness of the chosen thing. It is important that we did this first purchase personally. But the buyer will help us further. “
In the first advertising campaign SO DODO as a model starred Nadia Dorofeeva. In the center of attention appeared a pink Cadillac. For the style answered Sonya Soltes. And Sonya Plakidyuk was the photographer.