The collaboration by Jimmy Choo and Virgil Abloh
Jimmy Choo brand announced the launch of a new collection of footwear.
Over which Off-White works for the future fashion show of the brand. The presentation of the joint collection of Jimmy Choo and Off-White will take place on September 28 at Fashion Week in Paris.
“This is the first time that Jimmy Choo joined a collaboration to create a commercial footwear collection with a ready-to-wear designer. But not the first time that Virgil Abloh is on the same line with very serious brands of accessories,” – the publication says.
The new collection was named Off-White c/o Jimmy Choo. It will go on sale immediately after the fashion show. Shoes will be on sale only one week. And in the international offline sale collection will arrive in February.
The creative director of Jimmy Choo in the UK Sandra Chowie told about the joint collection:
“The collaboration with a brand such as Off-White, allows Jimmy Choo to discover a new path. And take part in a new dialogue with the public.”
Virgil Ablho called the collaboration an embodiment of a dream:
“Creative dreams were embodied when it became possible to unite the young spirit of Off-White and the legendary elegance of Jimmy Choo.”
What kind of models Off-White will show on the podium, the brand does not reveal.