Taylor Swift in Keds advertising
The project «Ladies First» by athletic shoes brand Keds designed especially for strong and modern women who every day are discovering new ways of life. That`s why the star of the advertising campaign autumn-winter collection 2015 became famous American singer, incredibly purposeful Taylor Swift.
Chris Lindner, the head of the company, noted that during the preparation of a new campaign brand team has collected the opinions of more than 10 thousand women from different countries and the best motivational sayings have become slogans, which the creators have used to complete the bright photos.
On frames Swift was posing among decorations that were created by young artists, demonstrating the shoes from the new collection, made in a variety of colors.