Taylor launches fashion line
TAYLOR SWIFT is adding yet another string to her bow this year as the unstoppable star is set to launch her first clothing line in Shanghai, China to coincide with the arrival of the 1989 tour in the country in November.
The collection, which is being made in collaboration with Heritage 66 Company will be sold through one of the largest e-commerce companies in China, JD.com, in a bid to specifically target Chinese shoppers.
The announcement comes on the same day that JD.com has opened its virtual “US Mall” – an area of its site where Chinese shoppers can buy products from American brands, safe in the knowledge that they are authentic. The e-commerce site hopes that it will create a major differentiation point between itself and its major online competitor, Alibaba, which has been plagued with allegations of selling counterfeit goods, despite its protestations to the contrary.