Stylish Olympic Games 2016
At the Summer Olympics in 2016 in Rio-de-Janeiro are competing not only athletes, but also designers. This year three countries (Russia, Georgia and the USA) presented an unusual shape for their Olympic teams.
Olympics is one of the best reasons for designers to demonstrate their skills, creative approach and look at the latest trends. Create a form for the Olympic teams is responsible and very complex process that takes an average two-three years. The customer is usually the National Olympic Committee, so every detail of the form must be agreed.
In addition, in the Olympic Charter there is a rule №50, which strictly regulates the appearance of athletes.
Olympic Closet is not just a ceremonial clothes. The participants of the Olympic Games are required to appear only in the command form of the national team, they are forbidden to go in something else.
Form for the UK Olympic team created Stella McCartney – the “green” advocate of the environment, she worked with Adidas. This form is made of high-tech materials and is one of the most beautiful this year.
The form for the Olympic French team for the second time created Lacoste house. It is available to everyone who wants – since May is sold in all brand’s boutiques.
The form for the national team of Cuba created Home Christian Louboutin.
Italians traditionally this year introduced a stylish and relaxed form of Olympic team. Its creator is Giorgio Armani. Promotional clothing campaign for Italy’s Olympic team has been presented in the form of a black and white photoshoot.
This year is very beautiful form from the Canadian team that came up with the founders of Dsquared2 Dean and Dan Caten. It is made in the spirit of the latest trends – athleisure style.
Like the Cubans, the Americans showed the form, prepared to the close of the ceremony – it traditionally did by Ralph Lauren. US Olympic team appeared in white trousers and shorts, striped shirt and blazer in the colors of the American flag.
The brand H & M on the eve of the event launched a huge campaign in the promo videoshot of the sportswear line with trensgendernoy woman Caitlin Jenner and former Olympic champion Bruce Jenner in the lead roles. The survey also involved the Swedish Olympic team athletes – surfer without legs, a girl boxer and others. The Olympic equipment was also presented by the Swedish Paralympic.