Selena Gomez is the ambassador of Puma
The 25-year-old singer, actress, model and producer Selena Gomez became the new ambassador of sports giant Puma.
After the leadership of the brand passed to Rihanna, in the advertising campaigns, celebrities of the first magnitude began to flutter more often. Among Puma’s ambassadors, you can see Kylie Jenner, Cara Delevingne and The Weeknd. Who, in addition to filming in advertising campaigns, develops sneaker models.
About the fact that Selena Gomez joined the Puma team, the girl announced in her Instagram. Selena Gomez is the most popular person in Instagram. Where she is followed by more than 127 million subscribers. Having become Puma’s official ambassador, Selena Gomez will take part in the brand’s advertising campaigns, as well as in the design development for the brand’s new collections.
“I’m happy to be part of the Puma team,” – the singer said. “They changed the fashion industry’s image of sportswear. I like to watch how they influence fashion and culture, and I’m already impatient to become a part of it all. I hope, together we will create something special – in our plans there are already several cool projects. “
The official statement said that the singer signed a two-year contract worth $30 million. The first advertising campaign with the participation of Selena Gomez presented the clothes from the joint collection. In the pictures, the girl poses in a velvet top, training shorts, a sports bra and a velvet jacket, as well as in a new pair of Puma sneakers.
“Selena once again demonstrates the strength of her spirit. Talking openly about life with red lupus, she became a real example of self-confidence and perseverance. Selena is not afraid of abandoned calls and confidently goes to her goal – this is what Puma appreciates. That’s why Selena is the ideal ambassador of our brand “, – said the international brand manager of the company Adam Petrik.
Selena Gomez is not the first week does not come off the front pages of the tabloids. The girl openly talked about her long struggle with lupus erythematosus, chemotherapy courses that did not bring results, depressions, panic attacks, which became a side effect of the treatment. Not so long ago Selena Gomez told about the kidney transplant operation.