RITO: the secrets of success
In 1992 the creators of the brand RITO couldn’t imagine that their clothes would take first places among knitting production. Still, business woman Tatiana Abramova created a successful brand in the consumer industry. It seemed that this industry is dying on the national market, but RITO proves the opposite. It all started with a modest knitting machine and a great desire to create. Now about designer knitwear RITO knows not only in Ukraine, but also in Europe.
Clothing RITO is made with the help of modern German equipment. Designers use only natural materials of the Italian, French and German production. With only one thread different weave, respectively different cloth can be created. Knitwear – not an easy material to work with. Capricious structure does not allow to do whatever you want. However, the designers of RITO manage to sew decent clothes. Small parties, the material quality, the constant updating of assortment, line fashion trends – are the main secrets of success RITO.
Now RITO has launched a rebranding campaign. Brand is making its way to the markets of the Baltic States, Denmark, Canada, America and participates in international exhibitions in Copenhagen. Last collections autumn-winter and spring-summer 2016, presented at the Ukrainian Fashion Week, radically changed our understanding of knitted clothes. Before us is a new RITO girl – young, energetic, stylish and sexy.