“See now – buy now” is in Ukraine
“See now – buy now” is now in Kiev!
For the first time in Ukraine the “see now – buy now” system will work at the International Fashion Week in Kiev Mersedes-Benz Kiev Fashion Days. From August 30 to September 3, Ukrainian designers will try to use digital innovation. As mentioned earlier in our articles, the Ukrainian fashion industry is rapidly developing and is entering a new level. Let’s see what the new season spring summer 2018 will be.
“By stating such an ambitious mission, we understand that many of the products that are released to the market will change the attitude of customers to the buying process and shopping as such. See Now project. Buy now is about this – about changing the traditional approach to shopping during seasonal fashion shows. Previously, customers only dreamed of how they would buy a dress they liked from shows in a couple of months. See now. Buy now removes all restrictions and allows customers to buy products from the shows directly on our site while the online broadcast is on. And then modnaKasta will traditionally pack and deliver you a purchase,” – says Andrey Logvin, CEO and co-founder of modnaKasta, about the innovative format.
The “see now – buy now” sales system allows you to buy items from the new collection right during the fashion show. Such innovations are practiced by famous Fashion houses. Among them are Burberry, Tommy Hilfiger, Ralph Lauren, Coach and Michael Kors.
During Mercedes-Benz Kiev Fashion Days “see now – buy now” will be realized thanks to the well-known retail modnaKasta. Its target audience is about 1.5 million consumers. 8 Ukrainian designers supported the new sales system. According to them, the purchased item will be delivered within 2 – 3 weeks.