Rihanna will present her Puma collection on New York Fashion Week
It’s 12 months since Rihanna has been unveiled as the new creative director of sportswear brand Puma. The singer has already created the sneaker-creeper hybrid that were immediately snapped up. The sneakers were avaliable in six colors.
Recently it was announced that Rihanna together with Puma will present a collection at New York Fashion Week in February. Two tickets to the singer’s show will be sold at auction. Winners of these tickets will not only get into the front row at Fashion Week, but also to New York by private flight, will have access to the backstage of the show and an invitation to the afterparty and gifts from Puma. The starting ticket price is 15 000 $. The money will be transferred to the charity organisation, which was founded by Rihanna for the development of culture, education and the arts.
It’s not the first fashion week where singer will be performed in the role of designer. In 2013, at the London Fashion Week Rihanna presented a joint collection with the brand River Island.