«The New Supers» Topshop Holiday 2015
British brand Topshop always invited beautiful and famous girls for advertising campaigns — Beyonce, Cara Delevingne, Gigi Hadid, Kate Moss, Kendall and Kylie Jenner and Hayley Baldwin were faces of the brand in different times .
Topshop holiday campaign slightly changed the rules of the game and invited as models the new generation of it-girls, who have just began their careers in the fashion industry. The new campaign is called «The New Supers», and it ss presented by Bella Hadid, Ella Richards, Grace Harttsel, Imaan Hammam Malaika Firth, Marga Esquivel, Aneta Pazhak and Sofia Ahrens.
It-girls were posing in front of the Giampaolo Sgurev’s lens in party outfits from the collection. Dresses with sequins and floral prints, leopard fur coat and variations on pantsuits found their place in the collecton. Fringe, velvet, fur and lace combined with sparkles and applications not only reflect the festive mood of the collection, but also the non-conformism of the brand.