Ukrainian Poustovit brand has launched a new ad campaign. The main feature of campaign has become a relaxation and ease, because the footage was filmed by fashion photographer, author of the blog Le21eme and W Magazine contributor Adam Katz Sinding during Paris Fashion Week and Ukrainian Fashion Week. This street-style, when models accidentally caught in a frame has become the basic concept of the campaign. «These spontaneous photos Show me an organic reflection of the line brand POUSTOVIT: not seem real, be real», — says the designer brand Lilia Poustovit.
Heroines of the campaign became stylish Ukrainian women: director of the fashion department of Vogue UA Julia Pelipas, debutant of Tatler ball in 2016 and the singer’s Sophia Rotaru granddaughter Sonya Evdokimenko and Bayer Valentine Grishchenko. Each girl has their own way bows Poustovit — Julia Pelipas complement the look with black turtleneck, Sonia Evdokimenko wearing a dress as shirt and Valentine Grishchenko could not do without the favorite backpack. Sonia Evdokimenko not the first time becomes a heroine Poustovit ad campaign, last season beginner model debuted with Poustovit campaign
«Sonya Evdokimenko beautiful face. I really like the way the light falls on it, and as the wind felt this picture. Green jacket looks good on Vale, and benefits from the background — a gray wall with a broken brick. Julia Pelipas — my favorite, I have noticed it for a long time and constantly photographed for the entire blog. It is still my number one for filming between shows. The way she walks and her incredible proportions – all this helps to create an excellent staff», — shared his impressions from the shooting photographer Adam Katz Sinding.