Pink color in JULIA GURSKAJA collection
Romantic and gentle brand JULIA GURSKAJA tells about their collections.
Brand JULIA GURSKAJA managed to show their collections at the weeks of fashion in Kiev, Odessa and Slovakia. About it wrote the British Vogue. Items from the collections of JULIA GURSKAJA are regularly taken for photoshoots in Ukrainian Vogue, and interviews with the founder of the brand are published on the pages of the best editions about fashion in Ukraine.
A distinctive feature of the brand JULIA GURSKAJA is the love of pink color. The most gentle, romantic and girlish shade, which causes so much controversy and discussion. In the 18th century, pink was considered to be exclusively masculine. Then it became political, because in the German concentration camps it was pink. It became woman’s, when the LGBT community made pink their symbol. Now the pink tint occupies a high position in the rating of the most fashionable tones.
Therefore, the Ukrainian brand JULIA GURSKAJA did not ignore this shade. Collection #rozhevozalezhna personifies the image of a gentle and mysterious traveler. The line from JULIA GURSKAJA included dresses with frills, sundresses, oversize things, voluminous skirts, aprons, light fabrics. All this, of course, is done in pink. Sometimes the use of denim is traced. Models in the photos from the advertising campaign set the mood of lightness and innocence, harmony and self-sufficiency.
“The clothes are aimed at a young, bright, successful and confident girl, the brand is moving in step with the times and innovations, while striving to convey a sense of romance and comfort, since the brand of young, final DNA is difficult to formulate, but the game is color and original texture combination Will always be present “- says the founder of the brand.