Olivier Rousteing preparing a capsule collection for Nike
Balmain creative director Olivier Rousteing recently announced a collaboration with the sportswear brand Nike. Recently have became available the first details of collaboration. The face of the ad campaign of capsule collection NikeLabxOlivier Rousteing: Football Nouveau became footballer Cristiano Ronaldo.
Collection by Olivier Rousteing for Nike will be in black and gold colors. Embroidered shoes, bright leather jackets, sports jackets and other items from the collection are suitable not only for sports, but also for going out, according to the designer.
«Fashion is usually about the catwalk and the glamour, but with Nike it was about performance and the athletes. What I love about this collection is that we are integrating the iconic style of football into sport style», — commented Olivier Rousteing.
«Olivier was obsessed with the complete look, making sure each piece worked together — not just within the men’s and women’s collections, but also between the two. At every design review, he’d ask, ‘Would a football player really wear that?’ That question helped keep the collection rooted in sport», —said Jarrett Reynolds, NikeLab Senior Apparel Design Director.
The capsule collection will go on sale on 2 June.