H&M Studio presented new collection in Paris
H&M Studio presented a new collection during Paris Fashion Week for the fourth time. «I think we will change the format, you know. I think we will be in the future. It’s just a matter of seeing how you do it», — said H&M creative director Anne-Sofie Johansson.
In the first row Kate Mara, Ciara, Emma Roberts, Mira Duma, Olivia Palermo, Sookie Waterhouse and other selebretis were seen. Among the models participating in the show can be seen, Ashley Graham, Amber Valletta, Freja Beja Erichsen, Anja Rubik, Jourdan Dunn, Pat Cleveland, Natasha Poly and others.
The new collection was presented with floral and animalic prints, references to the Swedish national costume, a wide choice of materials and forms. Headwears — hats and bandanas, cowboy boots and snakeskin small bags chests were presented as accessories. Variations on the theme of outwear and pantsuits also adorned H&M Studio fashion show.
All new H&M Studio collection will be available in September.