New York Fashion Week: Bevza, FENTY X PUMA
The Ukrainian brand Bevza presented a new collection of the spring / summer season 2018 in the framework of New York Fashion Week. The show was held in Skylight Clarkson Square. In this location will show the collections 40 participants of NYFW.
“This is another big and responsible step in the development of BEVZA brand, on the one hand this is a definite result, on the other – a new level of development. New York is very close in spirit to the brand BEVZA at the moment, it is rapid, democratic, but at the same time restrained and saturated. We are on the same wave and speak the same language. Being on the official NYFW schedule is not recognition or honor, it’s a huge daily work of the brand team that brought its result. I hope that the show itself and the collection will receive well-deserved reviews and will be properly received in the new capital for the brand fashion “, – comments Svetlana Bevza.
The Bevza collection was named Realitics and is designed to convey the vision of the modern reality designer in Ukraine. Among the images one can see transformed militarized elements: bulletproof vests in the form of volumetric vests over light silk dresses.
FENTY X PUMA
In the new collection FENTY X PUMA, Rihanna demonstrated her love of danger. The location for the show was the Armory Chamber at Park Avenue. Before the fashion show, the stuntmen performed several tricks on motorcycles. In the final Rihanna drove out on a motorcycle, greeting the guests.
The singer was inspired by X Games, as well as by surfing and bikers. In the collection one could see the adaptation of the uniform of bikers. So there were biker jackets from Bologna pulled by technical tapes with plastic buckles-locks, bright trousers with prints, short shorts from the protective net and high boots to the knees with a shod top.
Neoprene overalls and swimsuits were sent to surf, and the glasses with mirror-like coating resembled those worn by climbers.
One of the brightest accents in the FENTY X PUMA collection was footwear. Rihanna was not afraid of bold experiments in the new season. So there were sandals on a high heel, ballet flats on a low stroke and high boots. As an ornament, belts for ankles for surfing, straps and thin ropes were chosen.