New project Support by Poustovit
The other day a presentation of a new project took place in Kiev in the bar «Okno».
Ukrainian designer Lilya Poustovit turned to the new segment, the youth, in her latest collection Support by Poustovit.
«Our new project is about a young generation, positive and creative. All those who work on the project are people no older than 30 years old, from different fields of activity: graphic artists, musicians, stylists, photographers. These are the best, in my opinion, the most topical Ukrainian talents. And I would like to introduce their creativity as many people as possible. I enjoy the inspiration with which our young team works. It’s really a drive and above all interesting to them. And I’m interested in making these ideas as popular as possible. We are open to everything new and invite all comers to cooperate», — Pоustovit said.
Creating a collection, Lilya Pоustovit was inspired by Kiev. So, as a print on T-shirts, sweatshirts, socks and shorts, there appeared an image of chestnut leaves and the inscriptions «left bank» and «right bank».
“I like the idea of uniting the two banks. Basically, all the guys who live in the sleeping areas, go to the center for a long time to skate, meet and walk. We do not have such, in principle, separation in Kiev. Kiev is an integral cultural association, interesting not only to its residents», — says Anna Zosimova, an advertising stylist.
The whole team working on the project is young and talented Ukrainians under 30: Vera Fateeva, Elena Scherban, Sistan Varvara, Maria Fedotovskikh, Kostya Chikurov.
Vova Vorotnev answered for the prints:
«I am very close to the culture of the media. I am always open to collaborations, as they create interdisciplinary communication and the possibility of resonance. In this project, I probably see for the first time a quality platform for creativity in this direction and the prospect of further cooperation».
On this designer does not plan to stop. Pоustovit plans to involve in Support by Poustovit all comers from different fields of activity: graphics, artists, musicians, stylists, photographers. The collection is already available on the official website of the project.