New ecological project Gucci
The fashion house Gucci specifically for the international day of the environment decided to prepare thoroughly and launch a new project called Gucci Equilibrium. The new project is part of a 10-year plan to implement a global strategy for sustainable brand development.
Marco Bizzarri, President and CEO of Gucci, shared: “Gucci is not a company where you have to leave your valuables at the door. Gucci Equilibrium is energy and this positive thinking for everyone who loves our brand. The time has come when we can all contribute to the global goals of the UN. A great way to do this is to unite people, share ideas, innovations and experiences. “
The site will be able to find stories, ideas and new data on changes in the environment. For today, Gucci’s management seeks to reduce the environmental impact by tracking 95% of the raw materials. Gucci became a pioneer in the development of Scrap-less. This program works in conjunction with tanneries and helps translate the leather industry into one of the safest for nature, reducing the amount of skin, and effectively reducing energy, water and chemicals costs.