Nanika lingerie: ” We are chosen by girls with good taste, girls who love to change, like to surprise”
Have you ever think about how your favorite underwear sets are created? What materials are used, what inspires the designer to create them, how much does it cost? Today we will talk with the owner of the brand Nanika lingerie, who will tell you all the nuances of making lingerie.
Tell us about yourself? About your brand. Where did the idea of making lingerie come from? How it all began?
My name is Shafinskaya Nina, I’m 23 years old. Since 5 years I have been making clothes. I started with dolls, then my younger sister Alena was my model. And now we have about five hundred clients. Since my early childhood, I knew that I would be a designer. I entered Khmelnitsky National University on the specialty “Designer of Clothes”, but already in the third year I was not interested in studying. I got acquainted with the owner of the glossy magazine GORSHIZZA and helped him with the organization of fashion days in Khmelnitsky. Acquaintance with Ukrainian designers inspired me to quit boring studies and do my favorite things.
She dropped her studies, but she could not think of anything to do. About half a year I rested, was inspired and enjoyed life together with my young man. I sewed dresses, coats for friends and myself. And then my sister asked me to make her a bracelet. And flew! There was no money. We started fron small. Sold through the instagram. First sewed, then what the girls asked, then we made the first lookbook, the second …. Now we have about two hundred Nanika models, which can be ordered. Of course, there were unpleasant stories. I was deceived, slandered … but, such, probably, as all.
With what materials do you work?
We sew from French net, from lace of Chantilly, from Italian, Malaysian and Turkish lace, from silk, satin and supplex. The thing is that I, like most women, love change, my mood often changes. Sometimes, we create something cute, gentle, rosy. Sometimes, a dress for a lady, something laconic, feminine and seductive. Sometimes we create frankly sexy, bandage things. We also have casual for every day and clothes for the house (more comfortable). Do you understand what I mean? I feel like a child who is always discovering something new and very happy about it.
You have quite interesting models. Where do you get inspiration from the new collections?
There are several brands I’m following. This is Bordele Ltd, Agent Provocateur, For Love and Lemons, Zhilyova Lingerie. But the models are created already under the influence of the materials with which we work. I choose fabrics and laces, and they sort which of them will look better. Until I pick up the cloth, I can not think of a model. And of course, we listen to the opinions and wishes of our clients. The manufacturing technology also influences: we can change the model if we come up with how to make it more convenient and quality.
What is your favorite underwear kit?
My favorite kit is Black Diamond. I love both the kit as a whole and the details. Very comfortable bodice, panties with lots of interesting details, plus sword belt. This set you want to look long, the combination of a large mesh and lace with small cilia looks very tempting.
Describe the girl who wears Nanika underwear.
Initially, I set myself the goal of dressing girls and women with a small income. This is a student, a saleswoman, a teacher (who just finished her studies), the wife of a taxi driver .. A girl who also wants beautiful underwear, but she only comes to the branded clothes shops to look. I, personally, believe that 2-3 thousand hryvnia for the bra, this is insane! Because I know how much it really costs and what you have to pay for. We are chosen by girls with good taste, girls who love to change, like to surprise.