Mercedes-Benz Kiev Fashion Days presented Fall/Winter campaign 2016/2017
From 4 to 7 February 2016 at the NSC «Olympiyskiy» will be held the 12th season of Mercedes-Benz Kiev Fashion Days. Grand Prize of the International Fashion Week Mercedes-Benz Fashion Prize will be awarded at the opening ceremony. The theme of the 12th season MBKFD became digital-segment and digitization Fashion Week. Now fashion shows Fall/Winter 2016/2017 will be translated in Instagram and Snapchat, and also will be launched online broadcasting with Fashion Week. MBKFD will also develop a special application that will allow to follow the news and timing of impressions.
Among the designers who will participate in the MBKFD program can be seen ANOUKI, Vahan Khachatryan, Lalo Cardigans, BEKh, FLOW, Gres, Jealousy, Yasya Minochkina, Anna October, Omelya, Andreeva and many others.
Also as part of the 12th season will be presented MBKFD showroom development platform brands Fashion Scout Kiev, a new playground Fashion Days Market, which will provide young Ukrainian brands, as well as business conference Kiev Fashion Industry Forum and the presentation of new models of cars Mercedes-Benz.
Among the guests of MBKFD will be seen buyers from Avenue32 and StyleBop, international newspapers and online inflyuensers.
«We’ve always been one step ahead of the market, new rules and asked shaped the agenda. The new season will be no exception — especially since the main theme we chose Digital. This online help designers and team Mercedes-Benz Kiev Fashion Days to become famous throughout the world, and we decided to pay tribute to the technologies that have made us successful. We look forward to all the action!», — says the founder and creative director of Mercedes-Benz Kiev Fashion Days Daria Shapovalova.
On the advertising campaign in support of the MBKFD worked photographer Ksenia Kargin and stylist Olga Yanul. The face of the campaign became the model Alina Baykova that presents looks from the latest collections of OMELYA, Anton Belinskiy, Anna October and Anna K.
«Each season since the first years of the Mercedes-Benz Kiev Fashion Days we change not only the time, but also themselves, and successfully realize all the goals. Last season shows our designers visited by a record number of international journalists, photographers and buyers. In the season S/S’16 Kyiv has launched all international fashion weeks. And today we are holding a real digital revolution that will not only bring the event to a new current level, it will also make a visit to Mercedes-Benz Kiev Fashion Days as comfortable as possible for our guests», — says Nina Vasadze, the ideologist of Mercedes-Benz Kiev Fashion Days.