M.I.A. in Hugo Boss ad campaign
The brand Hugo Boss presented a new advertising campaign, in which the singer M.I.A was shot.
The company for her made models Tony Ward, Jamie Bochert and actor Jamie Campbell Bower. For the photos answered the British photographer Harley Weir. The location for shooting Hugo Boss advertising campaign was an amusement park in California.
The new composition was inspired by the work of the director David Lynch: the musical album “Crazy Clown Time”, the series “Twin Peaks” and the movie “Wild at Heart”. In the advertising campaign Hugo Boss included suits of twos, sweaters with geometric prints, double-breasted coats, tracksuits and other elements from the new collection.
This is not the first advertising campaign of the singer M.I.A. The girl was already filming for the H & M campaign, aimed at protecting the environment. The face of the advertising campaign World Recycle Week was the singer M.I.A., which specifically for the project released a clip “Rewear it”, showing the environmental problems of the modern world.
“This initiative draws attention to such global problems as landfills of things, and also calls for their solution,” – says M.I.A.