Lookbook Totalitarium by DZHUS Fall/Winter 2015/2016
Ukrainian brand DZHUS released lookbook of a new collection called «Totalitarium».
Lookbook shooting place was held against the background of gray concrete buildings, bridges and shabby walls. What is a distinct addition to the color scheme of the new collection, made in all shades of gray. DZHUS refutes the stereotype that the gray — the color of dull.
«The concept of TOTALITARIUM derives from the technocratic cult propagandised by the totalitarian regimes of the 20th century’s first half. Terrific palaces and awe-inspiring monuments of the époque are haunted with the solemn spirit of industrialisation. The Utopian ideology glorifies an image of the working class heroine, so stern and so pure…. », — comments DZHUS’ designer Irina Dzhus.