Love Moschino ad campaign
Jeremy Scott presented the autumn – winter campaign.
Not long ago Moschino Jeans changed its name to Love Moschino. But the concept of the brand has remained the same. The Love Moschino brand is oriented towards the younger generation. Previously, the main characters in the advertising campaigns were the images of Ken and Barbie. In the last camp, the representatives of Love Moschino chose the main characters of pop culture – the rebels of the era of James Dean.
For the autumn – winter advertising campaign, Jeremy Scott invited Julia Maens and Christopher Ainl. According to the idea of the designer, the shooting tells that reality is not so important. Millenium eneration, the era of social networks and virtuality is not so interesting. But the retro motifs, the style of fans of music of the 50’s will live forever.
In the pictures, Julia Maenza and Christopher Ainla are posing in bold images. Denim shorts, jackets, bandanas, leopard print, stockings in the net and bombers. Lacquered hairstyles and tattoos on the hands complemented the images. Also there was a print of Love Moschino on clothes.