Lanvin named the name of the new creative director
It’s no secret that French fashion house Lanvin is going through hard times.
Over the past couple of years, the brand has experienced many changes in the concept, but the most significant of them fell to leadership positions. It all began with the departure of Albert Elbaz from the post of creative director in 2016. The designer headed Lanvin Fashion House for 14 years. On replacement came Bushra Jarrar, French designer with Moroccan roots. After only a year of work, the fashion designer leaves the post. Bushar Jarrar explained his departure by constant pressure from the leadership.
«I wanted to devote myself completely to work, restart Lanvin, so I closed my own brand. But I needed full support of the House, it was impossible to fulfill my plans alone», — says the designer.
A new creative director a week after the departure of the former was appointed Olivier Lapidus.
Olivier Lapidus will start working immediately after the appointment. The designer will head Lanvin Fashion House in hard times – last year the brand suffered a loss of 23%.
«When we first started discussing options for cooperation, Lanvin became interested in my Internet approach to business. New technologies can be very appropriate for the oldest French House», — said Olivier Lapidus.
Lanvin, in turn, expressed the hope that such a change of course will help restore the commercial success of the brand.
Olivier Lapidus was responsible for the men’s collections of Balmain Homme in 1985 – 1986. After the designer continued the family business — joined the brand Maison Lapidus. It was this fashion house that at the time dressed The Beatles. In 2000, Maison Lapidus ceased to exist. After the family fashion house was closed, Olivier Lapidus created capsule collections.
«You are not creating a product, you are creating the universe», — Olivier Lapidus describes his robot.
About the specific intentions about Lanvin the newly-made director does not say yet. The designer noted only that he plans to turn Lanvin into French Michael Kors. This will help Fashion House to get out of the protracted financial crisis. Lanvin will also move with Bouassie d’Angle. The street where, in 1889, the very first studio was founded by Jeanne Laven himself herself – to the north-west of Paris, Levallois-Perret.