ELLEN’S GAPKIDS COLLECTION
ELLEN DEGENERES is teaming up with Gap to create a children’s collection.
The offering, called GapKids x ED, is supported by a social movement encouraging young girls to embrace and celebrate their individuality, and to find their own voice – something that DeGeneres, who also has her own clothing and lifestyle brand, ED, has long been an advocate of. “Gap has always encouraged people to be themselves, and I love that they have the same values that I have: to be true to who you are and to wear cute pants,” DeGeneres joked. “I know from my own experience that nothing makes you feel better than being who you are and celebrating what makes you unique. I think if we shine a light on real girls doing incredible things, that’ll encourage other girls and boys to do incredible things, and that’ll encourage even more people to do
incredible things, and eventually the world will be a more incredibler place.” The campaign – featuring “inspiring real-life girls” including pro-Skateboarders, a young entrepreneur, a professional drummer, and even a 9-year-old engineer of prosthetic hands – urges children to take selfies in the collection and share words of strength and encouragement with their contemporaries around the world.
The collection – featuring graphic prints including lightning bolts, to represent power, and a speech bubble, to allow girls to find words of encouragement – will be available from August 17 from Gap.co.uk and in all GapKids stores in the UK. Prices range from £9.95 to £29.95.