Kaya Gerber became the face of Valentino
16-year-old Kaya Gerber, daughter of Cindy Crawford, continues to conquer the fashion industry. The young model has already managed to sign contracts with such fashion brands as Chanel, Calvin Klein, Saint Laurent, as well as the Omega watch brand. Now this list has replenished with another giant of fashion industry – brand Valentino.
The creative director of the brand Pierpaolo Piccioli invited Kayu Gerber to appear in an advertising campaign for the Pre-Fall 2018 collection, the company in which she was made up of representatives of the world of fauna – snakes and parrots. Especially for the advertising campaign, the brand team moved to the luxurious 16th-century Italian villa of Aldobrandini to give a more atmospheric photo. To create the company Kaye was invited to the model of Fran Summers. Girls are posing in an old mansion and a local forest, paired with snakes, parrots, butterflies and lizards. The photographer was Jürgen Teller.
The Valentino collection was inspired by the archives of the fashion house, namely the iconic tiger print of Valentino Garavani, which he first used in the 1968 collection; black and white stripes in the spirit of the 1980s and a wavy logo from the 1970s.