Jourdan Dunn and Karlie Kloss for Liu Jo’s campaign, Spring-Summer 2016
Brand Liu Jo presented an advertising campaign of spring-summer collection, entitled #viceversa, which in translation from Latin means “the contrary”. Already even it pushes us to the idea that in the new line are presented both delicate and bold images.
Brand’s novelties perfectly emphasize the uniqueness of each woman, and combine the elegance with street style. This unusual combination demonstrates that a woman should be unpredictable, and that you can conquer the world only with the help of sophisticated style and natural beauty.
The idea to invite top models Karlie Kloss and Jourdan Dunn for shooting in advertising campaign is simply brilliant. They are so different and at the same time are able to convey the main collection’s idea: outfits Liu Jo created absolutely for everyone. The author of stylish snapshots became Australian Chris Colls.