Joint collection of Jason Wu and Atelier Swarovski
This year, the jewelry house Atelier Swarovski celebrates its 10th anniversary.
In honor of the anniversary was invited to the old muse and face of many advertising campaigns of the brand Karlie Kloss. Supermodel represents a jewelery collection, designed by American designer Jason Wu. This is not the first collaboration between Jason Wu and Atelier Swarovski. For the first time, a joint collection of brands was presented in 2010. In turn is the second jewelry collection from Jason Wu and Atelier Swarovski. Creating a new collection specifically for the anniversary Atelier Swarovski Jason Wu was inspired by the image of a refined girl.
The jewelry collection Jason Wu and Atelier Swarovski included bracelets, necklaces, rings, earrings and clutches. Traditionally, all the items from the collection are richly decorated with crystals from Atelier Swarovski. The designer turned to ornamental elements and bright colored stones.
“I created this collection, keeping in mind the image of the girl Jason Wu. She is strong, tender and sensual, so it’s obvious that the main character of the advertising campaign was Karlie Kloss – my old muse and girlfriend, ” – Jason Wu said.
Prices for the jewelry from the collection Jason Wu and Atelier Swarovski range from 149 to 2,990 dollars. Collaboration will go on sale in September online, as well as in selected brand stores.
For the advertising campaign, Karlie Kloss starred in the lens of photographer Barnaby Roper. The editor of the British Vogue, Edward Enninful, was the stylist of the shooting.
Atelier Swarovski not the first time refer to well-known designers for collaborations. In the record of the jewelry collaboration brand with Jean Paul Gaultier, Viktor & Rolf, Christopher Kane and Mary Katrantzou. In this case, it is the joint collections with Jason Wu that are considered one of the most successful.
Jason Wu was born in Taipei, moved to Canada when he was nine years old, and since then he lived and worked in Tokyo, Paris and New York. Founded in 2006, his self-titled label combines the spirit and detail of high fashion with a modern approach to fashion. In 2008, he won the Fashion Group International award for the best women’s collection, and also received the title of Michelle Obama’s beloved designer.