INTERVIEW: Devil’s Lingerie for brave girls
“What is devil’s in underwear sewn by me? – The girl who wears it!” – says the designer of women’s underwear brand Devil’s Lingerie – Eugenia Frolova.
Eugenia really creates something beautiful – underwear that can be worn not only for your sweetheart, but also for daily wearing. After all, when a girl wears in beautiful underwear clothes she feels, and behaves differently. Beautiful lingerie always adds confidence and ability to change lives!
Eugenia told Chronicle Blog how she discovered her talent and where she gets inspiration.
Tell us about yourself, about your brand? How did you start to make lingerie?
I am “shyushka” since childhood. When I was 6 years old, I saw a fashion show on TV and from all collection I remembered only one model – the girl was dressed in a chic skirt on the floor of silk or chiffon, a cut sun skirt flew very nice, when model was walking, but there wasn’t blouse or sweater on this model. On the neck of the girl there were a lot of beads, they probably had to cover the chest, or maybe no. At that moment, I decided that I would sew. “Oh, I’ll wear you” – flashed through my mind.
Since that I started! At first I sew dresses for dolls. I lived with my grandmother, who had many cats, so sometimes they were my models, whether they liked it or not, I sewed for them. At the age of 10 I was given my first sewing machine, my happiness knew no bounds, it seemed to me that with its help I can sew everything. But it was not so simple, one machine was not enough, needed more curves, etc. and then my mom recorded me on the sewing classes. I was very lucky with the teacher, because to explain for the 11-year-old child the construction of female bodice, is not an easy task. But my desire to learn how to design and sew won.
You create things to order and sell online. Why did you choose this method of distribution products?
In school I couldn’t sit at the desk and no matter how persuade were the teachers, after 9th grade I went to college on a specialty “technologist garment production.” Studying wasn’t interesting at all. We sewed not enough, mostly had a theory that I still don’t know where to apply. Therefore, from the second year I started to sew clothes to order.There were a lot of orders, but I didn’t take them, it seemed to me it was very difficult. At some point, I wanted to sew a corsage for myself and so was born my first product related to underwear, later there were more and more. Then, when customers asked to stitch underwear, I didn’t refuse. Later, the idea to create an online shop appeared, of course, I would like to have real shop, or even a showroom, and of course all this will be, but a little later. And now I sew underwear sets and send them by mail or give them personally to orders from my town.
What material do you use? What fabrics do you like work with?
I really like to sew from expensive lace, they are so gentle that it seems to me they are not made by machines, they are made by little spiders. But this is reflected on the price, not every girl is ready to pay for a set of clothes a few thousands, so most models are sewn from lace of average price category.
Linen really elegant. What inspires you to create collections?
What about the inspiration, I sew what I want to wear myself. Sometimes, I buy lace and already know what kind of kit will be good, sometimes come across pictures on the Internet and realize that if I add something here, or change here, I will receive what I need. I believe that everything has already been invented to us. You just need a beautiful lace, high quality fittings and beautiful model and an underwear set will be stunning!