INTERVIEW: Ukrainian PrivetOutlet about work, brands and team
How did the idea to create a multibrand clothing store appeared?
PrivetOutlet was originally conceived as a family business. Therefore, we proceeded from our own needs. A woman with a different budget for shopping, getting abroad still goes to the cult of H&M and Cos. Simply everyone find there something own. Someone has limited lines and special collaborations. Someone handy basic things. Often “collect” a wardrobe for children. They are growing so fast! And here is the price and quality. With men it’s a bit simpler and harder at the same time. They, often, do not run after a brand or by loud names that have put their hand to a particular collection. So we select by ourselves. To please our own needs. Yes, it turns out, everything is like in books.
By what principle do you choose things for Privet Outlet?
By the way, our multi-brand is a selection of “related” brands: H&M, Cos,&other stories. Their boutiques, for example in London, are located on the same street.
What are your favorite things from the presented assortment?
As for favorite things, there is a special story. When you go to PrivetOutlet, you do not transfer to a regular H&M. There are no bars with twenty dresses in different sizes. Every thing we have is unique, as it is often represented in almost the only size. We find advantage in this. Yes, of course, we completely depart from the line of the shopping mechanism in the giants of the mass market. But then we are a separate project to be different. Say, with us you can find an amazing macrame vest from the special H&M Coachella line.
Or fantastic deep green dresses from the first line of H&M Studio. The team of the store is trying very hard to ensure that this diverse range of products is correctly placed. And then the search for “one’s own” thing is not work, but entertainment. And every such thing is a godsend. This undoubtedly affects the emotional load, the bonus of buying.
Where can I find you? Are you planning to expand?
Today our retail offprice-network of multi-brand stores of clothes, shoes and accessories of previous collections for the whole family is represented by two stores in Kiev – on Krasnoarmeyskaya Str. 33 and on Sagaidachny Str. 24. In the future we plan both local and regional network scaling.