INTERVIEW: ALXNDR LEN: “Business is also an art”
Chronicle Blog offers to start 2016 with an introduction of the young and promising Ukrainian brand ALXNDR LEN. The founder of the brand Alexander has agreed to talk with us and talked about changes , plans and his views on fashion.
Alexander, how long have you been in fashion?
– Since I fell in love with goods of big sport companies. Adidas, Saucony. Since childhood, their advertising campaigns had taught me good taste. Over time, it became clear only. Consider, when I became part of this industry is possible from the time, when my imagination began to be claimed, perhaps, not so long ago, in early 2013.
Were there moments of despair, when you thought “enough”?
– No, it wasn’t. How can you stop, when that brings so much fun and energy … There was a time when the commercial part was failed, but it is only numbers, you can correct that. There were times when I wanted to stop, just to look. But to stop forever, no, it wasn’t. If there is even a little bit of doubt, it is better not to take at all. I come to the point in such way, that I will succeed!
Most recently, you’ve passed the process of rebranding. Why did you decide to change?
– It wasn’t quite the rebranding. Brand, established by me before, fully thriving and had been rebranded after my departure. I took vacation for a few months. At that time, I had a daughter, Solomia. This is the most beautiful, for what I offered myself to create. I am currently working on a brand of clothing and accessories, which is conceptually different. I didn’t want to change what I did from the heart. We had fans, regular customers. The audience wouldn’t like that, I didn’t want to ruin something, that was created not only by me. You cannot go to heaven, if you’re afraid to die! I had to make a choice between what I created and that I want to create.
Are you going to cooperate with the overseas market? Do you plan to participate in MBKFD, UFW?
– I work hard to enter the international market. While only mentally) Most likely it will be distributors, bayers. About participation in the fashion weeks, maybe later, in 5 years. Now I am interested to work with more conceptually companies. Projects, that are not connected with the podium.
What can you say about your style? Do you wear products ALXNDR LEN?
– Of course, I would like to wear, and even more), I try to do so, that I do not have to talk about my style, it should tell everything instead of me. Probably, it will be the same as I do, modest for the masses and frankly explosive, pretentious to those, who get to know it better.
Is a business fashion or art?
– Business is also an art …