How was Mercedes-Benz Fashion Week Tbilisi
In Tbilisi for the seventh time passed the Fashion Week Mercedes-Benz Fashion Week, which brought together buyers, journalists and influencers from all over the world.
The Georgian capital is changing at a frantic pace: in just a couple of years, thanks to a powerful youth creative impulse, Tbilisi has become a city with one of the fastest growing underground art cultures in the post-Soviet space. Powerful techno-scene, art galleries, fashion brands – all this is growing rapidly thanks to the young creative community and attracts people from all over the world – the same Gosha Rubchinsky came with a public-current to the cult techno-club Bassiani on his own initiative, and rapper Husky goes to shoot his new video in Georgia. Collections of Georgian designers seem to be at the intersection of these parallel cultures – the underground revolution, on the one hand, culture and history on the other. And everyone interprets this clash in their own way – from the agentation riot Situationist to the vintage femininity of George Keburia or the underground techno-chic Gola Damian.
Largely thanks to the Mercedes-Benz Fashion Week Tbilisi, conditions are created for the development of Georgian brands: active participation of the press, invitation of buyers and other people from the industry. This season, the Ministry of Economy, Culture and Tourism of Georgia drew attention to the Fashion Week, which helps designers both at the global level (thanks to grants, Georgian designers will go to Pitti Uomo in the coming summer), and on the domestic one – financial assistance is needed for high-quality production and purchase of fabrics .
This season, Mercedes-Benz Fashion Week Tbilisi took place in the historical building of the 40s – in the circus building on the hill in Saburtalo. There, for the first time, there was a large showroom with designers from the schedule, as well as with brands of accessories and ornaments that decided not to make shows. Other designers-participants have chosen to place their shows in the most unexpected locations, for example, a film factory, a secondary school and an institute of physics. Finally, many shows by joint efforts of designers, artists and their friends turned into real performances – for example, the brand Tamra made a skate-party in the circus, and at the show the LTFR models were played both on the playground.