How Ricardo Tishi Will Change Burberry
March 1, 2018 for the post of creative director of Burberry was appointed Ricardo Tishi. The designer became a replacement for Christopher Bailey, who was responsible for creating collections for the Fashion House for 17 years. Fashion critic and former glavred Vogue UK Alexandra Shulman compares the appointment of Tisha with the “explosion”. Over the years, Bailey has turned Burberry into a “depleted heritage of the name in the most desirable brand and successful fashion story.” He introduced the “see now, buy now” system, making the displays even more commercial. The checkered gabardine, coined by Thomas Burberry in 1856, Bailey translated from the category of “dull classics” into a cult object of desire. Has received in clients of the house a royal family and the British celebrities from the world of music.
Christopher Bailey is different because he always relies on all British, supporting the national spirit. So, the advertising campaign for the brand, he filmed with Mario Tetino, and on the staff posed models exclusively of British origin – Kate Moss, Naomi Campbell, Advoa Aboa, Karoo Delevin and others.
Prior to his appointment to the post of creative director of Burberry, Ricardo Tishi, worked for 12 years in Givenchy. For the brand, the designer created bold and dark, gothic-lined collections. Under his guidance, the fashion house, which embodied the pathos Parisian style, completely changed the vector. Tishi made a bet on sexuality, offered to wear piercings, was one of the first to invite transgender models to his shows and propagandize uncompromising urban romanticism. The army of fans of his work includes the clan Kardashian, Courtney Love and Beyonce and many other celebrities.
For a position in Burberry, he was appointed by Marco Gobetti, executive director of the British fashion house and part-time by his longtime friend from the time in Givenchy.
In the opinion of Shulman, Gobetti had an ulterior motive for Tisha. The designer was one of the first to maintain diversity in fashion, so in a modern climate, Tishi will keep his hand on the pulse and position the brand correctly. In addition, the designer perfectly does stridver, as well as feminine sportswear, can work with the skin. The fashion critic also draws a parallel with the appointment of Virgil Ablo to the position of creative director of the men’s line in Louis Vuitton – both designers create street clothes, know-how in modern trends and are adored by the younger generation.